5 Bespoke Signage Ideas to Help Your Brand Stand Out from the Competition
Bakers Patterns | 7th December 2020
For any business in the retail sector or other industry sectors, it is all about branding. In order to stand out against your competitors, you need to think about making your brand stand out. Whether you have a shopfront, a restaurant, a warehouse or a garage, bespoke signage is needed to help your brand to be seen, and attract attention to your business. Here are some of the ways that bespoke signage can help your brand stand out from the competition
Bold design
Being bold with the design of your signage doesn’t mean that you have to have some strange designs. To be bold with design, it is important to get advice from a designer who is experienced with 3D letter signage and imaging,. as this will help you to develop signage that stands out from competitors. This can help your 3D signage to really stand out from the crowd, as well as showing clearly what you’re all about. Think about bold, bright colours and images, to really attract some attention.
Clearly show your message
A number of businesses can fail to get noticed. 3D signs for businesses are important for being able to target your ideal audience, and make the message of your business stand out and be heard. 3D logo signage can act as an easy way to advertise, as well as helping to reach potential customers. You are selling your business and services with the bespoke signage that you use, having something bold, bright, and attractive will show to passersby what you are all about, which is advantageous in a saturated market.
Light through the night
3D signage for different industry sectors can be fitted with lighting. This means that even at night, when the business isn’t even open, your bespoke signage will be lit up for all to see. This is really important as it helps to maximize the impact of your advertising. If your business is open late, or you want to attract more and more customers, then this is something that can help a business to look more superior than its competitors.
Keep it readable
It’s important to remember that not everyone will have the chance to be up close to your bespoke signage, and not everyone will have great eyesight to see small print from far away. As a result, your 3D signage needs to be very visible and readable. Use a font that doesn’t have any serifs for the important information and think about contrast carefully. You want the text on your 3D signage to stand out but also be easy to read.
Consider colour carefully
The colours that you choose will play a role in how much your sign stands out and helps your business to stand out from competitors as a result. Bold and bright colours work best to really make bespoke signage pop. Colours also have a psychological element to them. It has been found that the highest-converting colours are primary and secondary colours, such as red, green, yellow, blue, and orange.
The use of signage is one of the most rewarding ways to be able to market your business. However, it will only work well if you pay close attention to the smaller details. When you do that, it will help to increase your business visibility and help to make your business stand out. If you want to help your business to stand out from the crowd, or if you are interested in finding out more about 3D signage; contact us and speak to a member of the Bakers Patterns team today on 01952 216165 or send us an email on info@bakerspatterns.co.uk.